Kermit
and Piggy enterting the world of high-fashion
New
plush, shirts and accessories released for Kermit's 50th anniversary
Courtesy
of the Muppets Holiding Company
June
27, 2005
From
sitting front row at NY Fashion Week to modeling for ultra chic
fashion magazines, the Muppets are making their mark by partnering
with influential boutique retailers as well as launching their own
line-up of vintage tees and accessories.
|
As
seen in the windows of European boutique Colette, Miss Piggy
is wearing a Prada couture outfit while lounging on a chaise. |
"There's
no denying that moi has always had an impeccable sense of style,"
said Miss Piggy. "Watch out Gwen, your L.A.M.B is about to
be bumped by P.I.G.G.Y.!"
Most
recently, the chic European boutique, Colette, and the Muppets partnered
for an exclusive promotion which included a window featuring Miss
Piggy lounging on a chaise wearing Prada couture, as well as the
launch of three Muppets tees that feature Kermit, Miss Piggy and
Animal. In addition, Colette is carrying other Muppets products
such as plush and accessories to celebrate Kermit the Frog's 50th
anniversary.
"We
are not at all surprised by the success of the Muppets apparel at
Colette," said Marc Low, director softlines & home -- Disney
Consumer Products France. "While it's only been two weeks since
the debut, the tees have been so well received that they will be
available at leading department stores in Paris in late summer."
Additional forays
into the high-end boutiques include an exclusive Muppets tee --
"Kermit is My Homeboy!" at the "boutique for the
stars" Fred Segal Melrose.
"As part
of the Muppets re-launch, we are partnering with some of the best
names in fashion to bring these beloved characters to life,"
said Dave Burchianti, director of marketing, The Muppets Holding
Company.
Although she
IS the Muppets' fashion diva, Miss Piggy will allow Kermit the Frog
to join her in two upcoming fashion pubs: Zink magazine and Pop
magazine, where the fashionable frog and pig will be dressed in
Louis Vuitton. This will mark Piggy's second time to grace the pages
of Pop this year, having modeled for a Prada editorial shoot in
their spring issue.
MORE
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• Muppets
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• The
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• The
Muppet Christmas Carol arrives on Blu-ray November 6
• Kermit
and Miss Piggy on "Best in TV" ABC special September 18
• "Kermit's Party" viral
videos from Bounty Paper Towels
• The
Electric Mayhem on Jimmy Kimmel March 21
• Miss Piggy
and Sharon Osbourne go head-to-head on The Talk
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