Apparently my mom has a new way of fixing up just plain rice by fixing it up like you would grits, with lots of butter and sugar.
When it comes to plain rice, I'll agree it needs additives to give it some flavor, and even I have melted some butter on rice before like I would mashed potatoes or something, but I can't really imagine butter and sugar would make rice any more appetizing.
If anything, I like pouring some kind of gravy over plain rice, such as a dish I've had that's meatballs in gravy served over rice.