Where the Simpsons went (right for the brand) wrong for the individual motion picture is that they didn't go for broke and held back a tremendous amount. Fans and the general public expected more, but it's still a very good film. [/url]
I think half the problem is that they could have gone all the way, if they planned to make this the ONLY Simpsons movie, and the series finalie to the TV show. But they didn't, and somehow planned to make a second one (which something tells me they won't). I though the DTV Futurama movie was a little deeper, and could have been released theatrically (even a limited release like the Kid Toons cinema, which has theatrical versions of DTV's anyway- but for adults in art house or college theaters). Still, I'm more offended they didn't start the season off with an episode where unsettled things were settled. All we had was an altered opening where Bart skateboards through a rebuilding Springfeild, with Spiderpig on the couch.
I'm really not so surprised about the Chipmunks. I expected it to reach $100M domestically, but not the biggest Fox Studios hit of 07. There just aren't enough real family friendly films out there for it to compete with. Waterhorse, I guess, but it doesn't have the snuggle-fuzzy factor of the Chipmunks. I really was surprised that I liked it as much as I did.
I will say, I didn't expect it to have been this huge a success. I mean, it looks like it even surprised Fox. Plus, other than Lion, Witch and the Wardrobe, Walden Media hasn't had any real successes yet. Half the movies they made were denounced by critics as being "TV movie quality." So Waterhorse, being based on an obscure book, didn't sound like much of a draw. it probably is a sweet little film, but it looked dull as heck to me. I don't think any kid would beg their parents to take them.
Plus, with Mr. Magorium being just a lot of overblown hot air that deflated rather quickly, the only other "Family" film would have been that dreadful Fred Claus.