I see it both ways. I can see this is clearly SW's concern, and this could very well be like what happened with SAUSAGE PARTY with dumb parents taking their kids to see what they assume to be a family-friendly CGI movie.honestly...i understand the concern. people seem to be ignoring this bit
The fear is dumb parents will see the tagline and think its related to sesame street. Though my argument is people will see the puppets and think its a family friendly movie regardless. Because to most people, puppets=sesame street
On the other hand, I can see why some people feel this lawsuit isn't going to help SW's case, and instead, will only generate more hype and interest in the movie . . . that's how Billy Graham unwittingly helped put Sid & Marty Kroffts' marionette burlesque show an overnight hit by telling people not to see their show, "because the women don't wear bras" (without specifying the "women" were marionettes).