They're trying too hard to pander to 30 year olds. It has the extra added bonus of making anyone who actually realizes that stuff is retro
absolutely miserable.
Personally, I can NOT abide by the horrible use of Scrooge in the Xfinity commercials. Bad enough that A Christmas Carol's message is bogged down by "true meaning of Christmas" stuff instead of the
actual "look how terrible the Industrial Revolution made England, and the rich guys were amoral scumbags" message. Actually, that second meaning alone makes this commercial pretty freaking awful. And worse, it's not even funny, clever, or even remotely as well done as the Honey Nut Cheerios one.
Another dysfunctional couple- the guy takes all the marshmallows out of a box of Lucky Charms, leaving the girl with the crusty oats. Way to go, dude.
Considering how much those marbit things make your teeth sting, especially since they're rock hard like a stale cracker, he did her a
huge favor. Though, to be fair, I just finished a box of the stuff, and the milk couldn't have made the things melt in the mouth more. I got a rare really good batch.