Well I want to know how this is an effective test of the market. One store selling a stripped down DVD. Then they tell us that soon there will be the same DVD offered, only with more stuff. So, if sales are poor on the first DVD, and good on the next, does that mean all DVDs will have extra cool stuff? What if everyone buying now decides they aren't stupid enough to buy the same DVD twice and sales are poor on the second DVD. Will all future DVDs be stripped down? I just don't get it.