No film in August really succeeds, heck the highest grossing film from August I remember is The Help at a final total less than $170 million. The odds really aren't for GOTG, and I think planning a sequel, and announcing an animated series is a classic counting your chickens before they hatch.
Again, I don't understand this arbitrary standard of yours. $170 million dollars for a $25 million movie isn't just a success, it's wildly successful. The $30 million budgeted Butler came out last August and made over $116 million domestically. That too was considered an impressive hit.
However, you're right that few mainstream blockbuster films are released in August. The new James Brown feature, appropriately placed in August, is going head-to-head with Guardians! This might spark a trend of bigger films taking over sleepier months. We'll see.
Studio executives also feel that women action heroes can't helm movies, but we know that's not true after last week's Lucy.
Drtooth said:
The Marvel brand might just pull through, though. They've been marketing theheck out of the film, and considering this film may have a connection to Age of Ultron (and probably will have some teaser for it as well), it pretty much has a built in Marvel fan audience. Plus, the thing might just do well overseas (Amazing Spider-Man 2 made it's budget before it was released stateside).
It's the more mainstream audiences I'd be concerned with. GOTG isn't exactly the most popular of Marvel comics. Most people never even heard about it until the film's announcement.
This is a weird experiment indeed. But, I think this movie may just rise to the top five of the year (if not the top film of the year). So far critics love it (94% so far at RT), preview audiences have expressed their joy about it and the studio is so pleased that there are now rumors of the Guardians director taking over the Avengers franchise from Whedon for the third installment. The only thing sour is the release date. I'm not so worried about that.