It's hilarious. If Pixar makes a movie that doesn't fire on every emotion, everyone snaps at them for not doing so (cough cough Cars 2). But if they do, some 3 year old is going to be screaming his or her head off. I had some little brat asking loud questions through out the whole dang movie. Didn't cry or scream, but just wouldn't shut up. I really don't think kids under 5 are ready to see movies in theaters. That's where Netflix, DVD's, and stuff like that come in.
That said, I doubt if really little kids think that Good Dinosaur is that scary, Star Wars isn't exactly the best thing for them to see. No matter how much they're trying to market the merchandise to parents of young children. I almost expect them to be on Diapers like Marvel characters were. And not pull ups, actual, legit, small child diapers.
But yeah, recently no movie makes good money after Thanksgiving. Happened to The Muppets, happened to Penguins of Madagascar.... the beginning of November is where the money's at. Peanuts still managed to have a decent enough slot weeks after.
Seriously, it's a shame. This was a very good movie, and I love it for not being the usual Pixar fare.