minor muppetz
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Bill Watterson refused to license Calvin and Hobbes merchandise because he thought licensing would ruin the comic strip, thinking it'd ruin the integrity and that when characters are licensed the creators tend to find making them marketable/profitable a bigger priority than making them funny or well-written.
But considering Calvin and Hobbes ended in 1995, couldn't Bill Watterson have licensed the characters since then? He wasn't making the comic strip anymore, so he wouldn't have to worry about ruining the quality of the strip. One might think that it'd be pointless to make Calvin and Hobbes merchandise when there's no new activity with the characters, but the books are still in print (and according to TV Tropes, the books sell very well), so it's not like people buying Calvin and Hobbes merchandise can't see the old strips.
Also, in the tenth anniversary book, Watterson points out that humor is often used to make a serious point about something, and states that one can't be taken seriously with their humor when they also license characters for boxer shorts. But whenever a cartoon, comic, or anything with licenseable characters does something to make a point, do the viewers/readers really think about the merchandise, particularly merchandise like underwear or weird merchandise? I thought it was weird that there's official Muppet nail polish promoting The Muppets and Muppets Most Wanted, but never think about the nail polish when watching The Muppets or any of the MMW trailers.
But considering Calvin and Hobbes ended in 1995, couldn't Bill Watterson have licensed the characters since then? He wasn't making the comic strip anymore, so he wouldn't have to worry about ruining the quality of the strip. One might think that it'd be pointless to make Calvin and Hobbes merchandise when there's no new activity with the characters, but the books are still in print (and according to TV Tropes, the books sell very well), so it's not like people buying Calvin and Hobbes merchandise can't see the old strips.
Also, in the tenth anniversary book, Watterson points out that humor is often used to make a serious point about something, and states that one can't be taken seriously with their humor when they also license characters for boxer shorts. But whenever a cartoon, comic, or anything with licenseable characters does something to make a point, do the viewers/readers really think about the merchandise, particularly merchandise like underwear or weird merchandise? I thought it was weird that there's official Muppet nail polish promoting The Muppets and Muppets Most Wanted, but never think about the nail polish when watching The Muppets or any of the MMW trailers.