3-D made a comeback for 2 reasons... 1, it has something to offer that internet and TV technology haven't reached yet (though it's getting closer) and 2, the extreme hubris of how well Avatar did. It existed all the way back when Chicken Little came out, but that was a slight gimmick they didn't perfect. Somehow, i think this thing is best left to cartoon movies, but the worst movies (exception: Pixar and Dreamworks) get that treatment... and sadly, Rango DESERVED 3-D and didn't get it.Wow, I never thought of that, that's a good comparison actually between the gimmicks of the '50s and the 2000's. No wonder 3D has made a comeback!
It was brought back specifically to save the movies, then, again hubris from Avatar, they rose the prices, and 3-D interest sharply declined after that.
Then I have to go into the "Geek Chic is fake" argument, and how everything is made for "geeks" that shoved true geeks into lockers when they were younger. The old stereotype, geeks love comic books, and that leads to comic book movies... well, partially, since Spider-Man and the new Batman franchise was very successful... and of course, success leads to copycats. I like comics and all, but the comic books I WANT to see a movie of (the Tick, Usagi Yojimbo, Groo the Wanderer) will never happen... meanwhile Marvel's digging into their reserves of characters mainstream people never heard of or cared about until they were movies... like Iron Man. Other than the AC/DC song and the obscure 1990's show, it's not like there was all that much Iron Man outside of comics. They're doing the same with Thor too. I wouldn't be surprised if they were desperate enough to make a Peter Porker, the Amazing Spider-Ham movie...Not sure what you mean? Just asking.
actually, I'd like to see that. Needs to be a cartoon.