Wow, what happened to my last post? I had spaces and paragraphs, and it came out all jumbly.
Anyway...
Does anyone remember the dreaded Divx (or Digital Video Express)? This was an early, failed attempt to compete with DVD.
The principal investor of Divx was Circuit City.
First of all, you needed a DVD player with Divx enhancement. Then, you could go to your local circuit city and browse through their collection of new and classic movies on the Divx format.
For $4.49 a pop, you could "buy" a movie, take it home, and once you put it in your player, a sensor was activated. The Divx disc could be watched for one 48-hour period. Once the 48 hours was up, the disc would be unplayable, and you would have to pay $3.25 if you wanted to watch the movie again for another 48-hour period.
Divx owners had to open an account with Circuit City (or wherever else the discs were available), and each view was automatically billed to your credit card. The Divx player itself had a built-in modem that recorded all your charges, and phoned into the billing office once or twice a month, depending on how many times you watched the film.
Most Divx titles were pan and scanned, with no widescreen options. The discs also contained no extras.
By the summer of 1999, the Divx format was dead, due to lack of support from movie studios, distributors and consumers.