When we got it it was part of a 2 for 20$ promotion. I think it must be out of stock now for it to merit such a high price tag.
Ah! You'd usually only expect to see them that high on e-bay. That Amazon page didn't look like it was an indepdant seller... those guys can charge whatever they please!
Funny thing is, for a while, Disney store figure sets (made by the same company) were available at Target... of course, in one case better. There was this Jungle Book set (fantastically sculpted and painted) and the Disney store version had, I'll say, the baby elephant... the Target version had King Louie. Guess which one I wanted and got?