minor muppetz
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I'd agree with you if there wasn't a movie 3 years before hand. Remember what kid movie competition this film had. Peabody and Sherman: An even less accessible cartoon series that's over 60 years old, and a backup segment.
I don't know if Rocky and Bullwinkle was less accessible than The Muppet Show. In the past two decades, Rocky and Bullwinkle reruns have aired longer than The Muppet Show reruns. Though I don't know when the last time that shows reruns have been on (last I saw the show on TV was in 2008, I think on WGN). Additionally, that whole series has been available on DVD for years (though there had been a long gap between the releases of seasons three and four... Just like with The Muppet Show), plus there had been a number of single-disc "best of" collections (of course, whoever releases Bullwinkle on video doesn't have to worry about music rights).
Of course, while the show had been popular on video and in reruns, Rocky and Bullwinkle have done a lot less than The Muppets. There's been more Muppet movies (only one of the four Bullwinkle-related films has been successful), there was never a second Bullwinkle series or specials starring the characters (though there were a few attempts that didn't make it to animation), and I think Muppet merchandise is more widely available than Bullwinkle merchandise (even when there's not much Muppet merchandise available). Though the only time I remember seeing a lot of (non-video) Bullwinkle merchandise in stores was when the Bullwinkle movie came out.