Guess what guys? Movies aren't open for one week. This movie has various opportunities to make money back. Sure, the theaters I've seen it at haven't been packed; others claim they have been.
Yeah, I'm a tad upset it's not doing that well. According to Box Office Mojo, it's playing in around 300 less theaters than the last movie (which is weird), so that could partially affect its performance.
You have a point,
but...
While there could have been an opportunity to make a larger chunk of money on opening weekend, and while there can be a chance of word of mouth perking this film up in weeks to come... well, it managed to miss a measly 3 million of it's already low second estimate and was considered a flop
on site even though it did come in second, had a low budget anyway, and has a strong kid's movie competition with Peabody and Sherman (which at least makes me happy as a Jay Ward fan). And hopefully, those will be taken into account, and things will look up. And like I said, hopefully some decent weekday traffic will jump those numbers up to at least half the budget by next weekend.
It will make some more money by the time the film is out of theaters and all, but something tells me it will either almost or barely make back its budget over here.
All we can hope is the international does much better and this blows up on DVD to keep the franchise going.
And yes... the theater count has nothing to do with it. Lego managed 70 million with not too many theaters having it (apparently).
Well the marketing has to spin it someway. Disney isn't going to actively come out right now and say, "We're not happy." Not until everything is said and done, the movie is out of theaters and they're looking back will anyone say anything on MMW yet. If it did gangbuster business, that'd be different.
The fact it opened at number 2 should count for something. The higher budget films fell sharply as well. It's just... it's
3 million off of being considered successful enough. The so close-ness of the whole thing is what really has me upset about this.