Originally posted by Luke
yeah exactly - 'innovation' i think should be a keyword for them - they have all this technology at their hands, they have their own studio - all they need is to put 2 + 2 together and get all this technology working for them. We need tons more stuff like this interview - yet we get Muppetworld and the worse use of Flash ever at Henson.com
Theres no reason why they couldn't start a new official Muppet fan club. Promote the Muppetfests through it, have stuff going on all year round, and also send out an offline magazine or newsletter with promotion for all the TV apperances and merchandise. For a small subscription fee they could probably make it pay for itself AND use it as a free promotional tool to reach fans directly. I would be sooooo up for that !
Oh Luke! A glossy color magazine like Farscape or Star Wars Insider is what JHC needs to do! Everything you said, the innovation, promotion with fans, actual Muppet chats on the net, etc. Sadly the reality is the company is hog tied by a variety of things. If only Muppet fans had the gusto of those crazy Farscape fans(if not a bit misguided at times)...if only Farscaoe fans cared a lick about JHC or th eMuppets...and if only any of that Save Farscape media hoopla even helped JHC financially. Sadly not even these fans could save the show.
Seriously, if *only* JHC were somewhat on thier feet. We *would* see that glossy magazine, we would see a muppets.com
(I mean a company who doesnt even use their main site!??!?!)
And that flash Henson site, please.
the reality is you, I, Jamie...we all should be working in some capacity for the Jim Henson Corporation. Oh Luke, I cannot tell you the kind of great innovative YET realistically implementible ideas I have for the Muppets...when business execs are coming up with more edgy material(ie: the mastercard commercial) than a 2 hour NBC movie...well...
Bottom line, if I had my say at JHC:
a NEW revamped
www.muppets.com
a NEW slick glossy Muppets newstand magazine, that would feature everything from the Muppets, intl shows, Animal Jam, Bear, Farscape, Creature shop, etc.
Various ideas for the new show(one of course would be the 'Pepe and Gonzo on the street' segment)
A new marketing strategy
See, we the fans can see this...why cant they?
Hopefully JHC can sort all this buyout mess can settle, and someone with vision can lead the company back to greatness.
All I know is that Fox show is the key to everything at this point in regards to getting the Muppets back on top.
Impassioned about the Muppets and the future of JHC am I?
Oh boy...