Today I read a report of what Universal Studios had conceptualized during the 90’s. What eventually came to be was Islands of Adventure. It was impressive when I saw it in 2001- especially Seuss Island. But it could’ve been so much more. If everything went through Universal might’ve blown Disney away.
There was a big park planned (a whole park, not just a section) based around Looney Tunes, and DC superheroes. There would have been big coasters and dark rides and interactive shows based on Batman and Superman. Negotiations broke down with Warner Brothers, who wanted a 10% royalty rate for the likeness of their characters in the parks. Universal offered 6% and would not budge.
Universal lost out on Looney Tunes, Tiny Toons (who would’ve had their own kiddie section), and DC. They did pick up Seuss, Marvel, Jay Ward’s Rocky and Bullwinkle, and much later Harry Potter.
But in 1996 Universal’s Roy Sheinberg told Warner’s “We don’t need your f&$@ing characters”. Warner dropped down to 7%, but Shriners wouldn’t budge. So Looney Tunes and DC went to Six Flags.
In Orlando, Disney is still #1, way ahead of Universal. But Universal’s cheapness cost them. Like I said, Islands of Adventure was pretty neat, but was only a remnant of what could’ve been.