Luke
Well-Known Member
- Joined
- Apr 13, 2002
- Messages
- 7,405
- Reaction score
- 98
THE JIM HENSON COMPANY ANNOUNCES FRAGGLE ROCK™ FOREVER COLLECTION
~Fan Favorite Brand As Popular As Ever~
HOLLYWOOD, CA, September 29, 2009 –The Jim Henson Company announced today that it
is launching a new merchandise collection, Fraggle Rock™ Forever based on the global
fan-favorite brand that is as popular today as it was when it premiered more than 25 years
ago. The collection slated for both the specialty and department store market will have a
tiered rollout with a selection of product due in store for holiday 2009 with much more to
come in spring 2010.
“We have found Fraggle Rock to be an extremely desirable franchise among the hip fashion
industry around the world. The property’s appeal is especially strong to many of the young
men and women who loved Fraggle Rock as kids and who are now working in the apparel,
accessories and retail business" said Melissa Segal, Senior Vice President of Global
Consumer Products for The Jim Henson Company.
The Fraggle Rock Forever collection, which celebrates the whimsy and celebratory spirit of
the classic series, will feature product in categories including apparel, tote bags, belt buckles,
jewelry and classic plush. In addition, adult Halloween costumes aimed to appeal to Fraggle
fanatic men and women will be available in 2010. Deals have been completed in the U.S.
with Bioworld Merchandising, Manhattan Toy, and Rasta Impasta and in the UK with Fashion
UK as well as with the popular fashion driven chain Zara which will have Fraggle Rock tees
available in their stores around the world.
Also bringing the collection to a new level are hot trend driven designers such as Dr.
Romanelli based in Los Angeles and Carri Munden of London based Cassette Playa who
appeal to fashion influencers. They are collaborating on the creation of a range of high end
clothing which will be featured in upscale boutiques this holiday season. Dr. Romanelli will
also be interpreting the brand via a micro-site at http://www.drdoozer.com/ which will host not
only the collection of tees, hoodies, jackets, and posters but will also house Fraggle Rock
music remixes by hot artists plus clips from the series. (An “under construction” teaser page
is online now with the full site to go live in November.) Also, part of this boutique designer
collection will feature a high end costume jewelry line designed exclusively by Anita Ko in
collaboration with jeweler Pascal Mouawad.
Lionsgate is rounding out the Fraggle Rock assortment with the release of Fraggle Rock: The
Complete Series Collection. In addition a new DVD special, A Merry Fraggle Holiday and
the much requested Fraggle Rock: The Complete Final Season (Season 4) will be
debuting on DVD in time for the holiday 2009 shopping season.
The Jim Henson Company is also launching virtual merchandise including video ring tones
and mobile wall paper.
http://henson.com/press_releases/2009-09-29.pdf