Hiya,
Here's my thoughts on a few things.
JHC does need to worry about the promotional aspect of things, but as merchandise is on the rise, and word of mouth is working, there is a need for promotion, but even if it is minimalistic it will work. There is a mass appeal for the Muppets from all ages, and they draw attention. Word of mouth is working because I have a friend who is at least getting the Palisades EM Band together, and another who is getting the main characters, but still they're buying! If they get the buzz out by means of online newsletters and emails, or press releases/conferences, that will get the buzz rolling too.
MF2: SS Theme? It would be nice, but JHC doesn't own those characters anymore, so it would be highly unlikely. Now that Elmo belongs to Sesame Workshop, what is the liklihood of him appearing at another MFest anyways? Not too likely, I wouldn't imagine. Kevin Clash is now performing other classic TMS characters, right? I don't remember which ones, though.
Also, regarding MF2, I just want one, I don't care where!! They HAD to let me off last time to go, because I was going to quit if they didn't and then beg for the position back later if I had to. I was SERIOUS about going, huh? LOL!
merchandise: I don't want to be over-saturated with Muppet stuff, because then you get cheesy, low-quality products. Pooh was mentioned earlier, and after working at The Disney Store, I have become a very big un-fan of the bear.
SHOWS/MOVIES: Yes. Bring 'em on. ABC, FOX, I don't care. We need these things in production YESTERDAY!! I hope they get into the best time slot on the best day because they need it, and so do we. They for the attention, us because..well, I'm going through Muppet withdrawals.