Personally, I'm
far more appalled by the fact the first responders of the actual 9/11, heroes all, still can't get adequate healthcare because of some horrible excuses of human beings in Congress than I am about this pathetic attempt at Family Guy style humor.
This commercial is a moral quandary for me. On the one hand, it
is sick and offensive and purposely so. On the other hand, this is what happens with tragedy, it becomes an ironic joke. I watch Family Guy, so I hate to say I'm desensitized to it. Recent seasons have made light of school shootings and even had a line about the Boston Marathon tragedy. But we come to expect that sort of tasteless shock humor from that kind of source. I remember how much of an uproar that ironic internet games about Columbine caused. Someone with the blackest of humor
is going to constantly make light of tragedy. Not saying it's acceptable, but it seems that some places, like South Park (which to be fair, tempers it with smart satire), it's waved off.
Then there's the whole issue that's been bugging me about this. I can't help get the feeling that a huge amount of those who are complaining about this ad are also those who tend to complain about how PC everything is. Yeah...not making fun of a tragedy
is political correctness. And while Political Correctness being a word that's overused is a can of worms in itself, I can't help but think those who love to whine about how everyone's offended by everything these days are on the forefront of saying how offensive this ad is. The same ones that complain about safe spaces and trigger words and micro-gressions. Everyone's offended by something, and while a lot of the offense can be debatable, we have to admit we go
looking for things to be offended about. If this local commercial wasn't all over the internet, no one would have seen it or even cared. Discussing it makes the commercial popular. Ignoring it is the best form of mass disapproval, so it could have languished in obscurity.
But the thing that really conflicts me about this is, whatever you can call out this commercial on being insensitive, offensive to the dead, and mocking one of the darkest days in the US for such petty reasons, the thing that stands out to me is this. The commercial is an everlovin' trainwreck. Now furniture store commercial and trainwreck are words that inevitably follow one and other in a sentence. Anyone that's seen a local furniture ad can testify on that. Get a load of this one from Canada...
"we knock the cr[bleep]ap out of our competitor's prices."
How is that not a Meme, or at least on everyone's compilation of insane commercials with (clearly fake) Big Bill H*ll and Jones' Good ^%% BBQ and Foot Massage?
So I have to admit. I laughed at this commercial. Not
with this commercial, at it. I laughed at the thought if this being a good idea, I laughed at its clumsy attempt at humor, I laughed at how horrible this commercial was. It walks the line of so bad it's horrible and so bad it's hilariously so. I do not approve of their commercial at all, but laughing at its expense is how I deal with how wrong this commercial is and how big of an idiot whoever thought this was a hilariously on purpose commercial is. But then that gets into that really sticky situation of being offensive to be funny and being offensive to actually
hurt someone. There's a difference between Sausage Party's semi-ironic caricatures of the bagel and the lavash and some crazy gun store owner selling "Muslim Proof Brownies" with bacon in them. And
yes that is a
thing. Go to
Fusion's Yotube Page and look for "Democracy Handbook:The New Hate Economy." The Texas furniture commercial, for whatever is wrong with it, isn't malicious. That gun store owner
is. The real offense for me is when horrible people do horrible things to hurt others, not a bunch of dimwits that think they're clever.