Originally posted by Drtooth
And now, for an answer to radionate and bw0000
Yes the Warner's Studio Store failed. Mainly because Stupid Mr. Turner put his faith in the non-selling Pokemon and Harry Potter Merchandise (A: that stuff was available everywhere else at better prices, B: Pokemon was dying out, and they wanted to squease all the money they could out of it) thus slamming the lid on the store's coffin! Apparently he didn't think he was making any money (over three trillion dollars), so they were given the axe! And it was quite the shame to cartoon collectors. They never got around to making bean bag dollies of Dexter's Laboratory and Cow and Chicken characters.
Actually, Turner was all but out of the picture by the time the stores closed. Time Warner and AOL were wooing each other, and TW was trying to show that all of their nine zillion divisions turned a profit. Well, the problem was they opened too many Studio Stores, and the flagship New York store was draining a lot of the chain's profits.
Plus, they were employing too many people. I don't remember the final number of lay-offs, but wasn't it like 3800? I think I was #3716.
Pokemon and Harry Potter had very little if nothing to do with it. The Pokemon characters was sold in the stores at the height of their U.S. popularity, and they were definitely helping the Studio Stores at the time. In fact, they were pretty much out the door by the time the chain announced the closing. And Harry Potter was red hot for that first Christmas (helped by the fact that Warner Bros. Studio Stores held a six-month exclusive hold to carry the products), and although HP sales cooled after that season it didn't really cripple the chain.
I don't have any figures on this, but what probably killed the novelty of the store was the introducing of completely non-Warner Bros. items. Even Pokemon and Harry Potter were tied to the company regardless of the stores, but how can one explain Poochis, Furby's, Sesame Street, Power Rangers, and WWF? Believe it or not, there were even strong discussions to incorporate Star Wars into the stores. They were trying to become a generic all-encompassing entertainment store, and I think that straying from the unique is what did them in.