Originally posted by ResidentLilly
About the Dark Crystal license. It isn't that we need to go get the license or take it from someone. An action figure license was offered to us...we said no. Three main reasons. One, the guarantee money was too high, way too high to take the risk. Two, the Sideshow product is not all off the shelf, which will probably result in markdowns and makes us question what kind of fan base there is for the license. Three, because having spoken to several key retailers most said they probably would pass on buying it.
None of that is relevant to the fact that I personally would love to work on those figures. But it is similar to Resident Evil. I love that game. Loved working on the figures. But sales were so dismal on S3 that we are probably gonna lose out on that one.
Sometimes it isn't about how cool something is...it is how much retail support, licensor support and fan support a property has. That explains why a line like Power Rangers makes someone rich. Have you ever looked at those things?
Well...no wonder Sideshow's figures didn't sell, they looked very far from the puppets in terms of their face and hair. IMO, which is probably very very ludicrous, I think a few reasons led to the markdown **** for the 12" Dark Crystal figures.
1) The likenessess, while good, may have turned some die-hard fans away. Jen is supposed to have many different colors in his hair: Blacks, browns, greys, silvers, and blues. The Sideshow doll has a mass of black and blue hair. Of course, Jen's hair is probably impossible to mass produce, but perhaps that means that rooted hair wasn't the way to go in the first place...
Sure most people really don't giva a hoot if the doll's hair is wrong, but a collector of these things, aka a die-hard DC fan, would be disappointed. I know if I couldn't customize them I might've passed, seeing the $30 price tag.
2)Perhaps a tad too many were produced? I see these things in every Suncoast I've been in. Sure Sideshow made them "Limited Editions" of them specifically for the fan base, but the fan base expectations in a product are very high if they're, again, paying $80 or whatever for a set of two figures from a fantasy film released a decade ago.
3)Scale. Yes it was very reasonable for the company to use their Sideshow 12" figure bodies, and simply modify them to the Gelfling scale, but who are we supposed to display them with? I know I plan on having mine right next to the MEGA Muppets. Perhaps with the release of the MEGA Muppets, an interest might be taken in the 12" DC figures again? But on their own, the figures weren't compatible or inexpensive enough to stake a place in most collectors' collections. I think a line of 6" scale (like the Muppets) which could feature better likenessess (whatta ***** rooted hair and cloth is...) and a less demanding price tag would be a far more successful route.
I know that yo've thought about all of this over and over and you probably want to strangle me for my ignorance, but that's just my two cents. I'm actually very happy with my Dark Crystal figures, now that I've customized them and found a place for them. I know very little about the money-making ins and outs in the toy industry. But maybe Sideshow's example of a collector based series is the way to go for this type of license...Perhaps a buy-direct-from-Palisades route is the only way to go. But then again, there's money involved, and if you know the only way to please a licensor is by your company losing money, then producing them would solely be out of the goodness of your hearts, and that's not how business is.
So what's my point? Thank you Palisades for the terrific Muppet line, the involvement you take in us the fans, and I hope that you guys have many successful lines that might in fact open the door a little wider for the possibility of the Dark Crystal characters. I've got an order for series 2 of the Muppet Show and I can't wait for them to come.