Originally posted by ResidentLilly
About the Dark Crystal license. It isn't that we need to go get the license or take it from someone. An action figure license was offered to us...we said no. Three main reasons. One, the guarantee money was too high, way too high to take the risk. Two, the Sideshow product is not all off the shelf, which will probably result in markdowns and makes us question what kind of fan base there is for the license. Three, because having spoken to several key retailers most said they probably would pass on buying it.
None of that is relevant to the fact that I personally would love to work on those figures. But it is similar to Resident Evil. I love that game. Loved working on the figures. But sales were so dismal on S3 that we are probably gonna lose out on that one.
Sometimes it isn't about how cool something is...it is how much retail support, licensor support and fan support a property has. That explains why a line like Power Rangers makes someone rich. Have you ever looked at those things?