I've said it before, but Smurfs is the victim of the popularity of the Chipmunks movies, which frankly, was a fluke. The first one was decent, the second was so so. That's not a gold standard to want to achieve.
I have been opposed to the bringing of the characters into the bland boring mundane common era from the first draft of the script. And of course, they have to add in the obvious jaded jokes, the "Wow, our time is sure different than this, so let's get completely awestruck by everything as if that gag has NEVER been done before" cliche, poop, farts, racial jokes, pop music from up to 5 years ago at the latest, references to BETTER films, references to over used lines from those films, obvious pop music at points bludgeoning us with unfunny musical puns, phoney fake moral to make us look good.... the whole magilla of overused trash in kid's movies.
There was NO excuse to take the Smurfs out of the fantasy Medieval setting. None. There's plenty of magic and adventure in the concept that would keep kids enthralled. This seems to be one of the hundreds of films designed to alienate the fan base (read, willful paying customers) while trying to get a younger group too young to know or care what the thing is. The movie is turning into a big budget version of Underdog. And we ALL know how well that franchise killing trainwreck did. I wish they'd shut the production down, cut their losses, and get the same people from Paramount who planned THAT version to redo this version.
They want to do this to the Fraggles. Weinstine's just too afraid that they'll go completely under, and frankly, if they make a clumsy pop culture boom Fraggle Rock movie with an all white cast with Hip Hop music from 10 years ago to pull in ethnic viewers with a bunch of mechanical morals supporting the family, NO ONE is going to want to sit through it.