I know it seems like a cheap shot to blame the audience, but I really think they've grown dimmer. I've said it before and it deserves repeating: Modern audiences seem to have trouble with humor that is both silly and sophisticated. In other words, I don't think the classic Monty Python parrot bit would go over so well if it were introduced today and I find that sad. Films like Alexander are for the vapid America's Funniest Home Videos crowd. No layered humor or subtlety allowed. Just a wiffle bat to the crotch.
And like I said, it's a shame that Henson has to resort to funding crap like that. I'll give them the benefit of the doubt, since they were behind the film the whole time and it was probably a different film at Fox than it is at Disney. Wasn't it supposed to be animated or something at one point? If Henson can mine some publicity and money out of this thing, then good for them. As long as it doesn't lead to more 1990's family sitcom style humor based movies. There's enough out of date, soft paw, idiotic humor in Disney Channel's line up as it is.
It's basically because Ricky Gervais was in it
, that's the reason it bombed, the sad part is though, is the fact that Ricky Gervais really wanted the acting part and he got it, and audiences were ticked off by it, but he really fitted the criminal role more than Christopher Waltz, so there's that, in order to have a criminal character, you've got to make him ugly.
Other than the fact Waltz was supposed to be in Ty Burrell's role, I'd say that's
one of the factors. I hate this thing where celebrities have an expiration date and are considered unhip if they make one bad movie. Like Michael Cera. Yeah, we hate him so much because of something...uh... Year One, I believe? It's like some jerkwad hipster dictates which celebrities are still cool or not and the audience blindly follows them. I'm sure Ricky scared off hipsters
and the self righteous religious family crowd. And it's a shame, since this was a dream project for him. He's a fan.
This
overlooked article about Kick-A** 2 demonstrates why the box office is so important. Before anyone goes off on a tangent about whether or not they like the idea of this particular franchise, that's not the point. Audiences do, but too many of them chose to pirate the film and wait for the home video market rather than boost it's theatrical numbers and that spells death for a franchise.
That's right. No one can see every movie, and too many of them are released at once. That was the overlying problem with the Summer movies. And when everything comes out at once, the audience winds up being burned out. I'm sure that's another factor for MMW, but I'm talking overall. May was filled with so many blockbusters that when June rolled around, no one bothered to see anything except 22 Jump Street (which was awesome). And other than that
one comedy, all the comedy movies tanked. Probably because they wouldn't look any different from Home video/streaming. The most successful movies this year were big and had to be seen on a big screen. Action films with special effects, that is.
I'd say a bit of Kickanus 2 might have been that "celebrity expiration date" bit. Jim Carrey's
kinda box office poison now. Which sucks, because he was genuinely funny in Burt Wonderstone, yet didn't take up as much screen time as the Wolverine Publicity he had in the trailers would suggest. Or maybe because the guy who wrote the actual comics is a freakin' jerk.
Still, I'd say the problem is more due to streaming services than pirating. I agree that pirating does take money away from studios... but that money is in the hands of someone who doesn't go to the movies
anyway, so the money wasn't there in the first place. Streaming's going to make sure movies are made on the cheap (unless they're big budget things) for the streaming viewers. It's whiffing through home video sales and Redbox rentals.