Believe it or not, these were actually given to a few parenting blogs with preschoolers as part of the "Rated GGG" campaign to increase hype for the movie. Those blogs either attended one of the early screenings of the film or one of the Oogieloves summer camps they had this summer and got all of these goodies, along with one pack of goodies that one lucky blog reader from each blog would receive this prize package. Who knows if anyone actually won one of these sets...
To be honest, those didn't look professional enough to be licensed purchasable merchandise. A plain white frizbee? That's something you give out at festivals to grow awareness of your product. Usually health care providers. That kiddy habit trail looks like it has cheaply silk screened movie scenes on them. Nothing impressive enough for me to sound the cause for alarm. Something tells me the only people who would purchase Oogielove merchandise are people who would buy it ironically.
I remember the Boohbah stuff not moving at all. Can't say this is much of an improvement.
Still, you have to wonder if this film's going to find its audience on home video. That seems to be a much better venue for something like that. I hate to say it, but if this guy showed just a bit of restraint and just released it to home video in the first place in hopes of building a DTV movie empire, there might have been potential for this to make money instead of being a laughing stock. Perish the thought, of course.