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Henson showcases new products at 2003 Licensing Show Something for everyone, the market for Muppet collectors continues to grow Courtesy
of Henson.com From classic games to kitsch collectibles, a wide array of new Muppet products for 2003-2004 are being introduced by The Jim Henson Company at this year’s Licensing Show (Booth #4109).
Coming off the heels of last year’s successful The Muppet Show 25th Anniversary campaign, the Muppet licensing program is as active as ever. With a 99% awareness of the Muppets and Jim Henson worldwide, there are currently over 30 licensees and publishers on board in the United States alone, and another 60 internationally with product available now or upcoming in 2004.
"This year’s diverse and delightful product line-up has something for everyone--tweens, teens, collectors, and overall Muppet fans alike," commented Betts FitzGerald, Senior Vice President, Licensing, for The Jim Henson Company. "The Muppets’ timeless appeal and popularity continues to earn the brand a top spot on the list of "must-have" licenses." New Muppet Products Featured at Booth #4109 include:
The Sababa plush line targets teenagers and trendsetters by giving a contemporary look to classic Muppet characters. Electric Mayhem plush will be available for the first time ever in plush. Plush parody sets of classic vignettes from The Muppet Show including “Veterinarian’s Hospital” will also be produced. Sababa plush will be available in stores such as Hot Topic and Puzzle Zoo beginning later this summer, and on-line at www.wickedcoolstuff.com.
The year will culminate with a major holiday promotion with Barnes & Noble. All Barnes & Noble stores will have a Muppet end cap with Sababa product. The promotion will also include sales of the Muppet Monopoly game by USAopoly, and many favorite Muppet/Jim Henson biographical book titles.
Sideshow Toys— Sideshow Toys will continue their popular line of collectible Muppet busts. Available now are Kermit the Frog, The Great Gonzo, Scooter, Janice, the Swedish Chef and more. Upcoming Series 4 will include Fozzie Bear, Lew Zealand, Beauregard, and Zoot.
Rix's Tins—Muppet fun continues when, Rix’s Tins unveils a whole line of Muppet lunchtins, coasters, TV trays, playing cards and accessories. For the fourth quarter, Rick’s Tins will also release a custom-designed Muppet dartboard. JWE/Evendale and Briefly Stated—The Muppets are getting cozy with two new intimate apparel licensees, targeting tween, teen and adult Muppet aficionados. Briefly Stated is developing a complete line of lingerie and Evendale is producing a line of Muppet boxer shorts. |
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