Hmmm, Elmo Furby. And it's not just an Elmo Furby, IT'S A BOOK! WOW! What would they think of next. lol (couldn't resist) But yeah, that is weird. No title on the plush either. Personally I would go for more of the fabricated, book sort of thing. I remember being little, I had this Ernie & Bert book that you could read in the bathtub. It kind of reminds me of that. Though the book would dry and you can bring it anywhere. But of course it would need to be cleaned from time to time. lol
It almost looks like a Valentine's gift. Probably work better like that then say a toy / book for kids.
But you know what was better in my opinion. Anyone remember this Big Bird doll that had a tape player under-neigh his flat tale where the mouth and eyeslids would move timed to Caroll Spinney's voice, Big Bird's Storyland or Storytime, something like that. They were animatronic dolls like Teddy Rumpskin that 80s bear that reads stories to you and you follow along with a book. I think they made a Cookie Monster and Oscar but either they were rare, never made or my parents never bothered buying them for me as a kid. lol