In The Moose That Roared, it is said that the Fan Club segments were made as a way of subliminally reminding viewers of the Rocky and Bullwinkle merchandise that was out there. Did anybody get a sense of that from the segments? I never did. The segments never featured any Bullwinkle merchandise (whether it was made up for the segment or actually available to buy). Always felt more like extra entertainment for the show, and the fan club seems more like a typical kids clubhouse than a fan club for a TV show.
The only time the fan cub segments had them selling a product was when they sold cookies, and it wasn't "Official Rocky and Bullwinkle Cookies", but cookies in general (in fact the cookers had previously been donated to Captain Peachfuzz, who was tired of getting so many cookies). There were segments involving a telethon, fan club president election, and newspaper publicity stunts, but those didn't really promote products, either.
I've been thinking about the Fractured Fairy Tales segment "Riding Hoods Anonymous", and I've been trying to determine whether, for TV Tropes purposes, the wolf would count as a designated villain or anti-villain, or if Red and her Grandma would qualify as either. Maybe a bit of gray and gray morality? On one hand, the wolf decided to give up riding hoods but is happy that he can still eat the grandma, while Red attacks the wolf (before hearing about Riding Hoods Anonymous) and keeps giving him exploding baskets, and the Grandma is able to trick him (though it's in self-defense, but also has no problem with tricking him into thinking her granddaughter is a grandma, aware that the wolf eats grandmas, though it's likely she knew Red could handle the wolf and vice versa). But then as soon as he decides to quit, they both take him seriously as a threat and run, and it's implied that he eats them (though it's not seen and he doesn't specifically mention that he ate them, just that he lived happily ever after - due to getting memberships into what they sold and hundreds of baskets of goodies, which they could have sent him to distract him).