Now that I think about it, I'm seeing less and less animated movie based merchandise, and even when there is, it's always TRU exclusives. And I'm not just talking klunkers that shouldn't even waste the plastic because they lack appeal on every level (Planet 51)... There wasn't any Shrek 4 merchandise outside of TRU. Shrek! That's a powerhouse franchise. Rango deserved at least a low key figure line, didn't get anything but a meh BK promotion. Even then, half of them were toys... the other 3 things were card games and crap like light up badges.
Action movie merchandise seems to be the only thing they bother putting out in every store before the release date. At least The Marvel and Transformer movies.
The Smurfs movie stuff came out just after the movie hit, and once it did, it disappeared off shelves. Target had endcaps depleted in a matter of weeks. No one thought that movie would do as well as it did. And with that Chipmunks film, it took the second movie to do so much as plush toys. That's how little faith they had in it that was shockingly rewarded. Yet, I see Yogi Bear's very thin amount of stuff cleared out and no one touching it. And that movie shockingly and appallingly did alright too.