After much research into all the different ways.....
Oliver said:
It all boils down to money.
They need to feel secure that they will not only get a return on their investment in the production, distribution and marketing costs, but that the effort will not have been for nothing and they will turn enough of a profit to justify the venture. Therefore, we simply need to drive the point accross, that there are many of us out there willing and waiting to part with our money for such products, if only they'd deliver! What we need to do, is come up with a proven way of expressing this and making it seem possible because it's not enough for us to feel secure in knowing this. They need to believe it! So how do we sell them this idea?
After putting alot of research into the different ways of getting this message across to them (i.e. - letter, petition, personal contact, ect.) I've weighed the pro's and con's of all and come up with the following results:
Petitions
Written
Pro - They are easier to get people to respond to because all they need to do is put their "John Hancock" on a line. Minimum effort.
Con - They seldom get taken seriously because they are so easy to fill up with forged signatures.
On-Line
Pro - They are even easier to get people to sign because it can be done from the privacy of home.
Con - They NEVER get taken seriously by the organization being confronted due to the fact that names can be forged even easier, and multiple e-mail addresses can always be held by a single person (not to mention stolen).
Personal contacts
By Phone
pro - You speak to a real live person.
Con - You seldom reach the person needed to get the right response. Plus, you can run up a steep phone bill if a 1-800 number is not provided, and even if one is, you can still be left on hold for eternity, waisting precious time.
By e-mail
Pro - Easy to do from home.
Con - Once again, identity theft runs rampant, so they are almost never taken seriously.
By personal letter
Pro - So far this has been the most productive way I have found to get their attention. First - It's been proven in past studies that personal letters received by organizations being confronted on certain subjects are taken far more seriously than any other form of communication, due to the fact that it takes a person being willing to take the time needed and being willing to pay the needed postage to mail the letter to get the message to them. Because of these required "personal touches" it not only makes it more believable to begin with, but it also convinces organizations (like SW) that, if a single person felt inspired enough to take the time to write a personal letter, that there must be many more out there who feel the same way, but just have not taken or had the time to write. So, officially, every personal letter received reguarding a certain concern or subject is counted not as
1 but actually
1,000 individuals who feel the same concern!
Con - It takes time. You have to personaly write the letter, stick a purchased stamp on it, and mail it off. And with the hustle and bustle of today's busy life, not many people find the time to sit down and write a personal letter, especially when theres no guarantee that it will do any good in convincing the organization to see things our way.
But the more people we can get to sacrifice the small amount of time it takes to do this, the more I truely feel they will start to finally take us seriously. If you will just take the time to write a personal letter and send it off, I truely believe our wishes will start to be noticed more.