It's their own fault for pushing the Summer movie season earlier and earlier. That's why August and even late July don't get the business of May-early July. It's not like it opened 2 at less than 50 something bucks like Gatsby did. And they considered it successful for opening second. But what I hate is when a film is successful on the far more important foreign market and it's still considered a failure. Star Trek had an earlier release overseas and saw very good numbers. Meanwhile, Iron Man 3 crossed the billion mark with help from overseas.
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Sam and Friends Book
But yeah... I never liked the book due to the shenanigans of how they teach literature in school (i.e. read the thing as work and remember every detail for the test), but the film looked like a vanity project all over. I have to admit, it looked stylish. They were clearly selling style over substance. You basically can tell that from the previews. I'm just kinda happy this film's not popular enough to spark an even more superficial 1920's fad.
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