It's their own fault for pushing the Summer movie season earlier and earlier. That's why August and even late July don't get the business of May-early July. It's not like it opened 2 at less than 50 something bucks like Gatsby did. And they considered it successful for opening second. But what I hate is when a film is successful on the far more important foreign market and it's still considered a failure. Star Trek had an earlier release overseas and saw very good numbers. Meanwhile, Iron Man 3 crossed the billion mark with help from overseas.