This wouldn't be the first time. Remember, the Doug movie was supposed to be DTV. Some of the crummy cheapquels too.
But it's got an August release date. After the Smurfs too. I don't see it really doing all that well until it hits DVD anyway. It really doesn't seem like that interesting a film, though. There's nothing there that they haven't said in Cars. This isn't even Pixar related (other than Lassiter's input, but he inputs ALL of Disney's animated movies).
I hope the big Mickey and Co animated movie is still happening. Hopefully they can give Oswald a role in it.
An Epic Mickey style movie... that would be all sorts of Awesome. And I'm not fond of the word awesome.