Just feel I have to point this out.
Know how when I was talking about the new Spider-Man film, I said that, considering the Daily Bugle became both print and televised news media in the film, JJJ would probably be an O'Reily Factor type editorial show host?
Turns out they already are doing that in the new Ultimate Spider-Man cartoon. They usually make these cartoons adaptions with the upcoming movies in mind. The Batman was heavily influenced by the Chris Nolan movies, even though it premiered a year before the movie came out, and more or less, they had a similar Joker concept... at least in the fact the character was full blown crazy, and not a criminal king pin like other versions of the character (though the cartoon version was a less homicidal kinda crazy).
So I'm guessing that the Ultimate cartoon either predicted that JJJ would be in a similar role in the second Amazing Spider-Man film, or it's just such an obvious way to handle the character in a post-print media world.