While I'm not even bothering to post it here or even to watch it, the new Jem Trailer supposedly shows that Synergy is indeed in the movie, and it still hasn't won over 30+ year olds who weren't going to see this thing anyway.
Now I said it before, there was no way this film wasn't going to be Hanna Montana-y (it looks better than that mediocre sitcom at least). And the sad thing is, this may just be a misfire anyway because of an awful truth I stumbled on. Girls of a certain age no longer want to buy toys. Hasbro is actually hurting in the girl's toy department (no small part to the fact that nobody likes Littlest Pet Shop), while they're thriving with boys (after all, they're the license for Marvel and Star Wars, not counting their perennial hit Transformers). The movie is clearly meant to revive a franchise long dormant since the 80's (where it was more successful as a cartoon anyway, and that lead to the show's cancellation). Hasbro always had hits with Transformers, G.I. Joe (except recently for some reason), and MLP...and their insistence that LPS is...a thing.
Jem is something so overtly 1980's cheese it just can't translate into an unironic piece successfully. Hasbro never bothered continuing the license, even though they never had a legitimate doll line outside of it (hence Equestria Girls, and somehow I doubt it's successful since I always see those things on clearance...and well aware of Mxie's World...but I said legitimate..ooooh Burn). As a result, the character never got updated with the times until now. Then you look at Transformers when they came up with Beast Wars to revive the struggling franchise. It was met with soooo much resistance that Trukk Not Munky became a meme. Now it's actually widely considered to be one of their best versions of the characters with BW characters leaking into different versions of TF (comics especially). Because the Jem line was never successful enough for them to bother updating, it comes across mucho freaking dated, and its fans are only specifically just of the original cartoon. Meaning any update would have been met with hate. Imagine a Spice Girls expy. That could have happened.
Frankly, the whole series is so full of cheese that Dr. Two-Brains and Monterrey Jack have the DVD box sets. That doesn't translate for the majority of 12 year old girls this thing was meant for. And unfortunately, neither does a toy line for girls who are told to grow up too fast.
Now I said it before, there was no way this film wasn't going to be Hanna Montana-y (it looks better than that mediocre sitcom at least). And the sad thing is, this may just be a misfire anyway because of an awful truth I stumbled on. Girls of a certain age no longer want to buy toys. Hasbro is actually hurting in the girl's toy department (no small part to the fact that nobody likes Littlest Pet Shop), while they're thriving with boys (after all, they're the license for Marvel and Star Wars, not counting their perennial hit Transformers). The movie is clearly meant to revive a franchise long dormant since the 80's (where it was more successful as a cartoon anyway, and that lead to the show's cancellation). Hasbro always had hits with Transformers, G.I. Joe (except recently for some reason), and MLP...and their insistence that LPS is...a thing.
Jem is something so overtly 1980's cheese it just can't translate into an unironic piece successfully. Hasbro never bothered continuing the license, even though they never had a legitimate doll line outside of it (hence Equestria Girls, and somehow I doubt it's successful since I always see those things on clearance...and well aware of Mxie's World...but I said legitimate..ooooh Burn). As a result, the character never got updated with the times until now. Then you look at Transformers when they came up with Beast Wars to revive the struggling franchise. It was met with soooo much resistance that Trukk Not Munky became a meme. Now it's actually widely considered to be one of their best versions of the characters with BW characters leaking into different versions of TF (comics especially). Because the Jem line was never successful enough for them to bother updating, it comes across mucho freaking dated, and its fans are only specifically just of the original cartoon. Meaning any update would have been met with hate. Imagine a Spice Girls expy. That could have happened.
Frankly, the whole series is so full of cheese that Dr. Two-Brains and Monterrey Jack have the DVD box sets. That doesn't translate for the majority of 12 year old girls this thing was meant for. And unfortunately, neither does a toy line for girls who are told to grow up too fast.