It does seem that it is a complicated film to market. Most of the action sequences are all kinda near the end anyway, and they really can't capture the essence of the movie without spoiling the entire plot. Seems that DisneyMarvel knew this would have been an underperformer of a film, though. Seems that there's almost a reason for the lack of merchandising. There's only like 2 super hero suits in the whole thing, so it's clearly not as toyetic as Avengers. Still, you think about how GOTG blew up, along with everything associated to it. Chris Pratt became a star beyond those who are fans of Parks and Rec, and now he's the "it guy". Shame that Ant-Man couldn't have surprised like that film did, especially since GOTG's affects on the movie universe aren't going to be felt as fast as Ant-Man's.