Then they really shouldn't try and release a movie or two a month. I almost forgot Pete's Dragon was due out this year, next month too. I can't see them making back that money, even if the thing was low budget.
They lost millions with John Carter of Mars, The Lone Ranger (which they even stalled a few times because they thought it would tank, which it did), and BFG, which didn't even know which audience it wanted since the kids who are too young would be afraid of it, and kids too old to enjoy it would rip the film a new one. Disney lost a tiny amount of advertising budget on MMW, it made a little back over seas. By all means, a cheap Muppet film is more fiscally sound than a massive budget blockbuster that they know won't do so well.
They lost millions with John Carter of Mars, The Lone Ranger (which they even stalled a few times because they thought it would tank, which it did), and BFG, which didn't even know which audience it wanted since the kids who are too young would be afraid of it, and kids too old to enjoy it would rip the film a new one. Disney lost a tiny amount of advertising budget on MMW, it made a little back over seas. By all means, a cheap Muppet film is more fiscally sound than a massive budget blockbuster that they know won't do so well.