Honestly, if someone proverbially put a gun to my head and forced me to take over this brand, this is what my strategy would be (at the moment):
1). Produce a series of Youtube clips of 3-5 minute lengths. Release them about every 5 days or so. Make it an event; Have a countdown clock. The main Fraggles only; No Gorgs, Doozers, Silly Creatures or supporting Fraggles (such as Cantus or Traveling Matt). Just the five main Fraggles at Fraggle Rock.
An important point to get across: None of the five main Fraggles change personalities or design. They are the same as they were in the original series.
2). If the hype builds itself up enough, do a series of one-off "special" Youtube clips such as Fraggles reading off answers to questions or doing an AMA on reddit or the like. Make sure that the audience is aware that if this venture doesn't get eyeballs, the Fraggles are going back into storage and not coming back out until your grandkids are grandparents.
3). Package the Youtube clips plus some exclusive clips into a new product (DVD, etc.). The exclusive clips might have the extended cast of Cantus, Traveling Matt & the like (I would not have new cast members for Doc, Sprocket, Gorgs or Doozer... More on that later).
4). At this point, if all has gone according to plan, you've got a fairly sizable footprint: About 30 or so "regular cast" Youtube clips, maybe some one-off "special" Youtube clips (5 or so?) & a physical product that contains all of that plus about 10 DVD-exclusive clips.
5). Now you can go seek funding for larger products in the brand. You've got something to show producers that, "Hey, this brand still sells. Give us money for something bigger."
6). If you get the money, do a special (maybe on HBO since they're still showing Fraggle Rock?) one-off all-new episode of Fraggle Rock. For real. At this point, you still want to create this on the cheap. Still no Doozers, Gorgs, Silly Creatures or Sprocket.
7). All the while, keep the regular Youtube clips going but at a slower rate (once every 10 days?). Throw in an one-off "special" clip to coincide for holidays or major sporting events or the like. Nothing overtly topical but enough to get the point across.
8). Presuming that the special all-new episode worked and generated interest, now you can begin to entertain what a "limited series" might look like for financiers.
At this point, we enter into purely subjective territory that will most likely not be viewed kindly by FR purists. Consider yourselves warned.
The overall philosophy of this section is COST. You want to lower cost because you are attracting financial people who will pour over every detail.
First, instead of Doc, it's a young adult female, probably not caucasian. The demographics skew better. Sprocket is a different species of dog, probably a smaller dog.
Next, ditch the Gorgs. Put down the torches and pitchforks. Gorgs cost money and unless they do something really critical, they've got to go... At least, for now. Keep the property where the Gorgs are at (maybe the Fraggles grow their own turnips for now?) but just say that the Gorgs have moved on and, with greater success, a different family of Gorgs can move in. Maybe it's just an area now with Marjory the Trash Heap & Philo & Gunge.
Also, let's discuss Doozers. I know about Jim Henson's philosophy about the show but, for now, Doozers are nowhere to be found. Maybe they're hiding. Who knows. Make it a plot point in a potential new series if you have to. Where did the Doozers go? It'll get the Fraggles to explore the cave tunnels and...
Let's talk about the postcards and Traveling Matt segments. Ask yourself what purpose they would serve in a modern setting. Sure, anytime that you can see how a different culture lives is a good time. Maybe Traveling Matt is a detective and is trying to find the Doozers and that causes him to explore Outer Space. Bottom Line: Let's not have these segments initially.
9). The first season of a revamped show is about 10-12 episodes. A special event type series. Each show is independent from one another with a very loose overall season story arc. The show is what could be labeled as a "soft reboot": It doesn't destroy prior mythology but it also conveniently plots it's own course with some of these characters as well.
And there you have it - A modest proposal to rebuild the brand from where it is at the moment. As in life, there are no guarantees. There was no digital gaming touched upon but I would probably put an emphasis on getting kids involved with physical type activities, such as playing music with affordable instruments, painting, drawing, basic gardening (Grow turnips just like the Fraggles!) etc. so forth. Parents like it when kids do non-screen activities.
Poke a lot of holes into this.
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Christmas Music
Macy's Thanksgiving Parade
Jim Henson Idea Man
Back to the Rock Season 2
Bear arrives on Disney+
Sam and Friends Book
And maybe, with the growing interest in puppetry, and the 80s nostalgia craze this may actually get off the ground really soon!
