Are you sure they're still doing those commercials with the hand-drawn characters against loads of conspicuous CG? I thought they stopped doing them since the 2000s.
The video (that seems to be either from the company that animated it directly or someone with the exact credits) does give it an upload date of 2012, but I saw it multiple times on current kid's television breaks as of this week. Though, I haven't seen the thing since maybe last year at the earliest. Nice to know they still use it at least. Plus, bringing back such an obscure character with his original voice actor is a great step. Wish they made more new Sonny and Gramps ads.
As I said in the Weekly Box Office thread, the new Batman vs Superman movie is set to bring a Chocolate Strawberry Batman themed and Caramel Crunch Superman themed cereal. Would
kinda be cool if they put them in one box, Nerds or Nintendo breakfast System style, but I'm not complaining. I've found movie themed breakfast cereals to be lackluster of date. The first Smurf film brought a special, two sided box (movie and original designs, natch) but basically Pebbles with the pieces being Blue and White and (at the best of my recollection) vanilla flavored. Post would repurpose Pebbles again for Turbo, a Strawberry flavored cereal with uninspired white circular marbits (got a lot of both cheap on clearance, actually). Seems a lot of these movie tie ins are just typical cereals with marbits tossed in, actually. Though I like Star Wars, even though it just tastes like Trix with Star Wars themed Marbits. But the corn pieces are shaped like various vehicles from Star Wars.