yes, well...ol' Todd also has a couple million to blow on baseballs...i think Mike'd probably rather be able to feed his kid.
let's face it, Palisades makes GREAT stuff, but they're still pretty new. they aren't that big a company yet. they started the club because there was demand, and demand means that there is money to be made. as it stands, when you remove the $7 shipping charge, the $15 for the Beaker, we'll say $5 for Vivi, they're making about $3. out of $30.
add to that the fact that SOMEONE has to pack them up and send them off, and that person isn't going to do it for free, and suddenly they're lucky if they're making ANY money. and let's not forget that they had to have the stickers made, the letter printed up and copies made, and a "membership card" designed and produced.
personally, i think $30 was more than fair.