Comcast in talks over 24-hr toddlers' channel -WSJ
NEW YORK, June 9 (Reuters) - Comcast Corp. <CMCSA.O> is in advanced talks with the Public Broadcasting Service, Sesame Workshop and Britain's HIT Entertainment <HTE.L> to develop a 24-hour TV network for preschool children, The Wall Street Journal reported on Wednesday.
The network would carry no commercials and would have rights to shows such as "Sesame Street" and "Barney & Friends," the newspaper said, citing people familiar with the matter.
Rights to those shows are now owned by the nonprofit Sesame Workshop and HIT, a UK-based producer of children's programming, the newspaper said.
A Sesame Workshop spokeswoman, Beatrice Chow, told Reuters that "Sesame Workshop is in discussions with a number of media outlets including Comcast and Noggin to find the best home for Sesame Workshop library material on digital cable."
Noggin, owned by Nickelodeon, is an educational channel dedicated to preschoolers that broadcasts 12 hours a day, according to information on Noggin's Web site.
Okay...having read this a couple of times, here is my interpretation of this:
Comcast is *working* on a deal with SW and HIT (which could fall through or could work out just fine; two words: Disney/Henson). Nothing is final yet.
If they get it together and work out a deal, then the plan is to partner with an *existing* channel or company, possibly:
Noggin.
Well, how do you like that.
This means (if I understand this correctly) that Comcast, SW and HIT would then partner up with *Noggin* to create some new channel which no one will be able to get for a while...let's say it will be called "Noodle" or something like that. (That's not the name. Don't quote me on that.)
In that scenario (which *is only hypothetical*) then *Noggin* would essentially be playing the same role *Nickelodeon* played in the creation of *Noggin* in the first place, back in 1998.
Sound confusing?
As far as classic SS or Electric Company being shown, that would be great, but my *guess* (and it is *only* a guess) would be that they would just trot out the same 67 "Unpaved" shows and the same 65 "Electric Company" shows. Until they get established and get into more homes, at which time they would most likely bury the shows in the middle of the night and then drop them altogether....gee, why does this sound familiar?
The reason I say this is because "Unpaved" and the Noggin "Electric Company" series (and "321 Contact" and "Square One" and all of that) were packaged and put together by Sesame Workshop to air on Noggin, but since they assembled them in nice, neat, cable-friendly sets of 65 edited shows (plus the 2 extra Unpaved that were added later), these can be made available and leased to any cable network, not just Noggin. They're all set to go, ready to air.
So yeah, that would be great. It would be great if they added more episodes too, that weren't shown last time. But I'm not going to hold my breath on that one.
Anyway, good news overall. Though I could do without the Barney...