I don't know if I agree with Juliette. A lot of people at SW (formerly CTW) thought Noggin was a bad idea in the first place. The fact that only half of it was owned by CTW. And then, they split the channel into 2, which wiped out most of CTW's programming. And that was even worse. And now, Nickelodeon bought Noggin from SW, so they don't even own it anymore. And the whole point was so that CTW/SW could get into cable, and have their own channel, or half of it, at least. So if they created a channel of their very own, there wouldn't be anyone to buy it, because it wouldn't be half-owned by some other network, CTW would have it all to themselves.