I'm a parent of a 3.5 year old, and a 1.5 year old. And all 3 of us are avid SS fans! And I do find it interesting that, since I have started showing them the old re-runs I have been able to obtain, they have stopped asking for Elmo so much and have been asking for characters like Harry, Kermit, Grover, Oscar, Big Bird without a head (LOL!), Snuffy and Mr Hooper! Be it their true preference, or simply a "freak of nature", either way It's heaven to me! And if I put it on right after breakfast, their attention span is usually un-interupted for the entire hour. I have also noticed an extreem increase in their vocabulary skills, now that the only character they have to hear speaking third-person is limited to Cookie Monster. Coincidense? I wish some other parents would try something like this and see what results they get. It would be interesting!