Well Walmart are the same as TRU in their buying attitudes lately following the slowdown in the industry, and financially in general around the entire USA - they are both being incredibly cautious that they try to sell their inventory without marking it down, and yet they need to have enough new product to not look out of date. I have heard from a few that TRU are even cancelling or not placing orders for stuff that even actually KNOW they can probably sell - i guess incase something happens with the industry or economy between times and they get stuck with it. This is the trouble - in times like these we have so many great merchandise products in the toy world that look great because of new technology but at the same time the worlds so uncertain that these will only ever be products that are considered a worthwhile purchase after you have the basics (food, heat, clothing etc) and some people are finding it hard enugh for that.
The action figures should do ok, over here we only have them in one major retailer but they still seem to filter out into all the little comic shops and things. As long as they have some kind of at least limited exposure in bricks & Mortar stores, and a good online prescense they should be ok. At the toy fair i saw all manner of really obscure things ('Carry On' Movie action figures - LOL) that will be done in limited production runs and only be available mail order and niche collectables stores so i think Muppet action figures have the advantage over them right now, but if it came to it and they didn't appear on the streets, i'm sure they could probably last out the license online - not that i think that'll happen, the product is getting stronger and they have a new retailer, it does need a LOT more interest though, i think the toy buyers are more the problem than a lack of public interest, so i hope both picks up.