I honestly don't care how much it makes compared to other movie musicals, I only care how it fares against other Muppet Movies. At the very least, I want it to hit around as much as MTI or MCC were, adjusting for inflation. Definitely want it to surpass MFS, EIG, and that awful Buddy thing. Might just overtake FTB (which grossed a LOT lower than us fans tend to think... which is a shame).I've said it before and I've said it again: While Muppet movies aren't box-office blockbusters, I take some comfort that they've fared so well in a cultural landscape that has been increasingly harsh to movie musicals as time goes on.
If you look at the last seven years alone, MMW has already taken in more in North America than Across The Universe (I remain at a loss as to how Across The Universe bombed so badly - it's still one of my favourite movies), the Fame reboot, Joyful Noise and the Glee concert movie.
At its current pace, MMW will also eclipse Rock of Ages (another of my guilty pleasures) by the end of the weekend, should likely finish ahead of the updated Footloose, and even has an outside chance of catching Pitch Perfect.
No, it won't hit Mamma Mia! or Frozen numbers but MMW is continuing proof that the Muppets can still make a movie musical that audiences will enjoy.
Let's not forget how many other duds were in this month. Need for Speed quietly disappeared. Tyler Perry's whatever the heck it was faded as well. 300 had a HUGE dip in the Box Office its second week. Nothing's making money, and too many films are being squeezed out in a short time period. I'm sure if the month was a little more empty, the Muppets could have had a 5-10 million lead on where it is now. Seems that no one wants to go to the movies this month, especially compared to last year when the 2 major family films- The Croods and Oz the Great and Powerful (or whatever it was) made quite a bit. Croods was pretty much the most successful film Dreamworks had for a while.
Again, I hope the fact that MMW opened up against a strong-ish kid's movie in a month that hasn't had a major money maker can be taken into consideration. At least it's still holding strong as far as family movies are concerned this month.