Know what one of my favorite films of last March was? Amazing Burt Wonderstone. it was a movie that was cheap to produce and it didn't do well either. It doesn't matter if the budget is tiny if the returns are tinier. On the level of Lone Ranger's huge box office bombing and bloated budget, a Muppet film is still a wiser investment. If this is all it would ever take in, it would still have lost a lot less money than that one. Again, on that level. If this falls to the bottom like Winnie the Pooh did... ooohhh...Okay, remember when Disney aggressively marketed Pooh over everything else it owned? One bad box office take, and you don't really see them anymore. That's unsettling.I can't stand this anymore. I have to step in and give you guys the facts.
- Muppet movies are cheap to make. Look at some of Disney's other franchises. Planes barely made any money, yet two more sequels are on the way. How many Buddies movies have they made by now? Phineas and Ferb? My point is all of these franchises cost barely any money to Disney and the Muppets fall into this category. I think it's safe to say we won't be seeing another Lone ranger sequel, but we will be seeing more Muppet productions. My next guess would be that they're heading to television.
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Disney has way too much invested in the franchise right now. They are in no way just going to dump the whole thing just because one movie did poorly. They realize the Muppets have been around for years and beloved. They saw how much people got excited for the last movie, and that there is demand for it.
Except last March was strong. That Wizard of Oz movie got even more mixed reviews and managed to make a lot of money before Croods came out. Quite honestly, it is across the board that films aren't doing so hot this month (300 had a sharp drop off, Peabody and Sherman is doing only alright... even Divergent's not getting the 60 Mil opening they were forecasting, but it's still a win). It's just this March, everything seems to be doing badly. On the other hand, Tyler Perry's thing's not even placing in the top 5, Need for Speed disappeared. There's like a couple others I can't even remember. If it's taken into account that no films are doing that good this month, I hope that counts for something.I'm pretty sure Disney realizes their mistake. Putting it up against Divergent, and a month that already has two family films in it was a dangerous move. Personally, I think the November date works the best to the Muppets, and most Disney movies released at that time generally rake in the most money.
Still doesn't sound promising, especially since the "disappointment" is that it was a measly 3 million under the forecast (Divergent was over 6 Million, and it's called a win). The fact that this is now a high profile bomb as a result of a 3 million disappointment is sheer lunacy. Hollywood accounting. Really?“Overall it’s a little disappointing,” said Dave Hollis, president of global theatrical distribution at Disney. While noting that tracking had "Most Wanted" opening at more than $20 million, he added that the film is "an asset of the company across many lines of business." He said it "will likely hit $100 million or more worldwide on a budget of $54 million" and has "a lot of business left to do.”
At least they're taking it in stride.