Hello Matthew:
Thanks for your email. I am now in China overseeing creative and production. Everyone here equally shares in the excitement of the Fraggle Rock figures.
As we do not have the final cost of the figures yet, it's important for fans to know that we do not produce figures that are sold to mass at retail. In this case, the figures are produced on a much more limited basis and the cost are more. If anything, we try to balance creative with business to where it makes sense. We all know the last company that did such a great job with the Muppets was not able to get retail to buy into a Fraggle Rock program. As loyal the fans base may be; it is certainly limited -- and retailers are not eager to support it especially when you're talking about a property 25 years old (young). Yet, before everyone criticizes what we are doing, we ask that they consider the only way these figures can ever be produced is for the line to have sales at retail. It is our hope that making the figures available with and without the blocks will keep core fans happy and bring enough sales to ensure future series with new fans. As I mentioned earlier, the blocks simply was a platform to bring Fraggle Rock to new audiences and gain additional sales at retail, who in fact supports such a program.
The quality of our products and limited availabilty can only be produced with a certain price tag. We're all collectors first and approach our projects with the same passion as fans do.
Let me know your thoughts as we alwys look forward to hearing from fans in our efforts to better serve the marketplace.
Best,
MD Young