I realize I keep gawking about the new retro Hooper's Store (I guess it's better than I had imagined), but I liked David's point about adding the neon sign, thus giving it a little bit of edge, because that really is a great big city touch, and one of the reasons why I actually liked the Mail-It-Shop when it was around, because it had neon signs, which gave it touch of realism, as does this new vertical Hooper's sign (from what I've seen, NYC seems to have quite a number of vertical neon signs).
Maybe I don't see it the same way, but his point about the modern incarnations of Hooper's being "flat", I never really saw it that way; Seasons 39-45 Hooper's looked pretty much like any modern convenience store you'll find today, and it was kind of slick looking, not so sure what was so "flat"about it. In the USA TODAY video, he mentioned that the rest of the staff were talking about wanting to update Hooper's again to make it even more modern and contemporary . . . I honestly don't know how much moer modern it could've been.