Oh what, you mean a fractured fairy tale full of pop culture parodies? Tangled refreshingly isn't that at all, though it was going to be in development when Shrek was still popular.
It may not have turned out that way, but it sure as heck was marketed like it. As I've always said, Disney gets crap for making princess movies, and then Disney gets even more crap for
not making Princess movies. But this time, they tried to aggressively market the film to a male audience that wouldn't be interested in princess movies by over-emphasizing the humorous moments, and I'm sure that drove away some girls as well. Certainly didn't draw me in, and I
really regret it because I could have seen Tangled, but opted for something
much worse that I'm not even going to mention, as I've basically spewed all my bile at that movie all over this board. But between Tangled and Princess and the Frog, the princess thing turned off audiences, more so for P&F due to the second Chipmunks movie being released the same week (or in the same 2 week period, I forget)... especially when they gave the cushy pre-Thanksgiving spot to Jim Carrey in Robert Zemeckis ruins A Christmas Carol.
But then again, Frozen
did manage to find a much wider audience. Maybe for Olaf, whatever... But since this is the "let's dump on Frozen because it's popular thread," it's getting the same predictable hype aversion. And that's something more deserved of something truly awful. I never liked Pocahontas, and I'm humongously vocal about my hatred of that film (which I was pretty much dragged to). The same guy who almost made Toy Story an unwatchable sadist show basically wanted an Oscar Bait movie. So history got mangled even more so than the Pocahontas myth we all heard for the purpose of a narmy, cliche ridden, preachfest that had even less restraint than Captain Planet.