Yeah, that makes sense, because 20-43 years ago, they were sitting around and thinking one day, they'll form a campaign to reach 1B views on YouTube, but until then, they need to keep this video under wraps and keep it top secret to pique everyone's curiosity.
I don't know, I kind of have a feeling that whatever the top secret video is, it's probably something that was conceived and filmed exclusively for YT... I mean, that's just what my thinking is, given the campaign itself and all.